AI tooling people love to use
Implementer turned builder and partnership accelerator.
Helping people work smarter since 2017. From electronic health records in hospitals to CRMs for businesses of all sizes at HubSpot. I build processes and systems people want to use in the places they already do their best work.
Featured projects
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HubSpot Product Bundles (Custom Properties + Custom Coded Workflows)
Native bundles lock you in the moment you add them. I built coded workflows that swap a deal's line items when a custom property changes, and gated which bundles each franchisee can even see.
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HubBot, an LLM support agent in a live bootcamp
An AI support agent embedded in the Slack channel learners already used. It handled about 1,900 questions over nine months and deflected an estimated 180 hours of human support time.
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Synaptic Labs
Co-founded an AI education and deployment company with my brother and grew it from zero revenue to multiple six figures. I handed over control in January 2026 and still consult for them.
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Partner anonymized
Influence without authority
A franchise network partnership I inherited with no training, no awareness, and no leadership buy-in. I had no authority inside their organization either, so every step had to be earned before the next one was possible.
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No recording, internal to HubSpot
Follow-up email agent
An AI agent for post-call follow-ups. 190 people tried it with no mandate and no rollout, and 28 still use it every month.